Card payments have become very common, but perhaps we should be more mindful when paying by card over cash. A recent study from Professor Shah (from UTSC) shows the correlation between overspending and non-cash payments. What does this imply and what can we do about it? In a world where traditional wallets are […]
There is no evidence to suggest that women shop more than men. It’s only that females enjoy shopping more than males do! The stereotype of women, being as they are, shop more than men. But there’s actually no evidence that supports this statement! Female only enjoys shopping more than males. In 2013, a study of 2,000 […]
When you are at the mall, do you always feel like there is an urgency to buy things? From the coffee at Starbucks, to the new iPhone 7, or even the new GoPro Drone. We constantly feel the need to buy things! What is the emergency and what is the force behind it? Today, we […]
By: Queena Zeng The way people act online is changing fundamentally every year. With over a billion active users, who is better to comment on user behaviour than Facebook? Ed Couchman, the social network’s Head of Agency Relation shares the three biggest behaviour changes currently happening on the internet. Can you guess these trends? The way […]
By: Meryem Aksahan Automated creation Crowdfunding sites like Indiegogo and Kickstarter have made funding an idea a lot simpler. Crowdfunding sites also provide opportunities of improvement with your new innovation or service. FiftyThree Paper’s Mix app is the number one stop for those individuals that want to launch an application or website. It’s an environment […]
By: Linda Bo What if you were told that when you walk into a store, your every move is being tracked, even your consumer profile at the store is collected. Many people are unaware, but this is exactly what retails stores are doing with software designed to track customers and gather information. Brick and mortar […]
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