Building a strong personal brand has become quite relevant in today’s job market with everything being very competitive. You want your personal brand to send out a positive message to your target audience. Here are a few ways to do so. Source: http://www.workingvoices.com/wp-content/uploads/personal-brand-1.jpg The term branding has always been associated with companies, but in […]
About Petrina Huang
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Petrina Huang has contributed 10 entries to our website, so far.
After 217 vlogs, Casey Neistat is saying goodbye to daily vlogging. He wants to reinvent his personal brand and make it stronger by changing the style and production of his videos. Learn more about his new journey and why the reason behind it all. Source: https://pmcvariety.files.wordpress.com/2016/11/casey-neistat-cnn.jpg?w=670&h=377&crop=1 Like many other college/university students, I spend a majority […]
Barbie has gone through a major makeover over the last couple of years, see how they repositioned themselves to make a comeback in the 21st century. Will this be the end of Barbie, or will the new campaigns succeed in the revival? The Revival of Barbie Like many of you, I grew up in […]
Get some insight on how to do well in case competitions from one of TMG’s Operation Director’s, as well as a recognized UTSC student who has won multiple competitions. This can help you prepare for TMG’s first ever marketing based case competition, Ignite. How to do Well in Case Competitions Have you ever wondered what […]
Petrina traveled alone to LA this summer to visit her friend who was on a co-op work term there. Follow her along her journey to see what she did and how she survived travelling alone for the first time! Hello everyone! To give you guys a bit of a background about myself, I am a […]
In order to survive job seeking season, here are a few tips to help you prepare. You may be familiar with some or even all of them, but either way they are a great reminder to help get your gears turning. Job seeking season has begun and everyone is scrambling around trying to recover from […]
The season of fall does not seem quite right until you’ve had a sip of Starbucks’ classic pumpkin spice latte. The Starbucks brand has created a cult like culture that their consumers follow closely, creating a lot of social media buzz around their seasonal and limited products The month of September means that school has […]
Adidas and Kanye West release Yeezy cleats, entering the world of sports, expanding themselves from streetwear fashion. Read more about why the NFL has banned these cleats, although they were made with technology that allowed professional athletes to wear during games. Find out if it was just an advertising stunt from Adidas. Kanye West’s Yeezy […]
By: Petrina Huang The month of August heavily revolved around the Olympic games in Rio, bringing everyone around the globe together. Many athletes made personal achievements, while Nike struggled to get the worldwide audience to recognize their brand as an official sponsor. Read more about how Nike did against their increasing competition. The 2016 summer Olympics […]
By: Petrina Huang & Queena Zeng The most decorated Olympian of all time has done it again at this year’s Olympic games in Rio, with five additional gold m edals and a silver medal to his collection of now 28 Olympic medals in total. See how he teamed up with Under Armour to produce the […]