Reinventing the Casey Neistat Brand
After 217 vlogs, Casey Neistat is saying goodbye to daily vlogging. He wants to reinvent his personal brand and make it stronger by changing the style and production of his videos. Learn more about his new journey and why the reason behind it all.
Like many other college/university students, I spend a majority of my free time watching videos on YouTube. Watching Casey Neistat’s daily vlogs became a part of my daily routine, until he announced that he would no longer be vlogging daily.
Many of his viewers were left unhappy and questioned why he would be stopping when his YouTube channel was only growing. Casey gained 5.8 million subscribers in just 18 months of daily vlogging, with over 1 billion views on his channel. He is one of the most famous YouTubers because of his creative take on vlogging, showing how adventurous and authentic they were. As pictured on the right, Casey is seen snowboarding in the middle of Times Square.
On the other hand, a few of his viewers, like myself, understand why he is doing this. I already sensed this coming a few months back, as his vlogs were becoming quite repetitive and he was no longer being creative with them. Casey’s personal brand portrays himself as a passionate filmmaker that seeks out challenges and daily vlogs were no longer giving him that challenge. His personal brand is already well recognized by many companies and people worldwide, but he is still looking for opportunities to grow. In order to keep his personal brand relevant, he must change as he mentions that when YouTubers find a degree of success, they stop innovating creatively because they don’t want to change and jeopardize that success.
He mentions in his last vlog, that in order for him to grow, he must fully let go of daily vlogging. He will still be making high quality videos, but ones that will take more than just a day to produce. Casey saw this as an opportunity to reinvent the Casey Neistat brand and challenge himself to grab onto the next vine. He wants to use his personal brand to teach his audience more about the world and how they can make it better, as well as help their voices through technology. I look forward to his new videos, and if you’ve not already watched his latest one about Vietnam you should, it was really good!
Casey’s Vietnam Video: https://www.youtube.com/watch?v=hQa4GouJYA4&t=169s
By: Petrina Huang
Picture Source: https://i.ytimg.com/vi/csD7BPEGAfA/hqdefault.jpg