Why Women Enjoy Shopping but Most Men Don’t
There is no evidence to suggest that women shop more than men. It’s only that females enjoy shopping more than males do!
The stereotype of women, being as they are, shop more than men. But there’s actually no evidence that supports this statement! Female only enjoys shopping more than males.
In 2013, a study of 2,000 shoppers in UK found that men got bored of shopping within 26 minutes. However, women did not show any signs of fatigue for the next two hours!
But wait, why is this the case?
One theory says that hundreds of years of conditioning makes men and women behave this way. Back in the old days, when our ancestors lived in caves, the male hunted animals while the females gathered food. It was necessary for males to kill quick and head back to safety of settlement as fast as they could. This explains why males often enter the store, choose a product, pay, and leave at efficiently and at ease. Although, hunters went out in groups, hunting was not a social event. Thus, this theory also suggests that men prefer to shop alone. This holds true in UK as they found that 80% of men prefer to shop alone.
On the other hand, female gatherers were not in such a tearing hurry. Foraging for food was a social event that bonded other females of the tribe, inspecting every bush and tree to choose the best quality of food available. Which is now how women shops, by comparing item to item, looking for alternatives and exchanging information among other female shoppers.
So, next time when you are shopping, whether if you’re a female or male, watch your behaviour! It is truly interesting if you fall within the boundaries of this theory or even out of the range. Either way, we are consumers with all the interest in maximizing our satisfaction, whatever that may and however long we shop.
By: Queena Zeng