NFL Bans Adidas’ Yeezy Cleats
Adidas and Kanye West release Yeezy cleats, entering the world of sports, expanding themselves from streetwear fashion. Read more about why the NFL has banned these cleats, although they were made with technology that allowed professional athletes to wear during games. Find out if it was just an advertising stunt from Adidas.
Kanye West’s Yeezy shoe collaboration with Adidas has always been popular in streetwear fashion, but never in the sports realm. Von Miller, a Super Bowl MVP athlete, recently posted a picture of unreleased 750 Yeezy cleats on his twitter feed, which was so surprising.
Adidas and Kanye West then later released the news to the public, stating that these cleats were meant for professional athletes who could actually where them in actual games. DeAndre Hopkins, of the Houston Texans, wore them to a game in which he ended up winning (pictured on the right), but was unfortunately fined $6000. The NFL rule clearly states that all cleats must be a solid colour, which the Yeezy cleats obviously violate. The NFL player then went on to state that he would continue to wear them if Kanye would pay for his fines each game.
Being the basketball fan that I am, this very situation reminded me of the infamous story of how Michael Jordan wore a pair of Black and Red Nike’s which violated the NBA’s rules. For every game that he wore those shoes, he was fined $5000. It is said that Nike paid for his all his fines.
This brings us back to why it is rumoured that Adidas may step up to pay for the fines of selected players. This not only gives Adidas a good form of advertising, but it is also cost effective because a 30 second ad during an NFL game costs between $300,000 to $700,000. Adidas would only by paying $384,000 in fines and would be getting exposure throughout the entire season across 4 different NFL teams.
Will Adidas end up paying the fines for these players? Is it a sneaky advertising tactic from Adidas? With the NFL season just beginning, we will have to wait to find out whether or not players will continue to wear the Yeezy cleats and advertise them for Adidas, or if Yeezy’s shoes will remain as just a streetwear staple.
Featured image source:http://www.esquire.com/style/news/a48650/nfl-bans-kanye-yeezy-cleats/