5 Marketing Campaigns With a Positive Message For Women
On March 8, 2016, International Women’s Day was the number 1 hashtag trend on Twitter. In remembrance of this day, lets take a look at 5 marketing campaigns with a positive message for women!
Women’s Aid – interactive digital billboards
Domestic abuse Charity Women’s Aid used experiential marketing to put up interactive out-of-home ads featuring a picture of a beaten and bruised woman. The more people who stopped and looked at the poster, the more quickly the woman’s injuries would disappear. As a result there was a 2500% increase in people stopping to watch for more than 10 seconds.
Always – Like a Girl
This video asked people to do things ‘like a girl’ such as running, throwing and so on – first adults and then children. The adults’ actions reflected the fact that the phrase ‘like a girl’ is often used as an insult, whereas the children who had perhaps not yet been exposed to the phrase just carried out the actions normally.
Fanpage.it – Slap Her
Filmmakers put young boys in front of young girls and ask the boys to slap the girls. The boys’ reactions highlight how violence against women is not something natural but rather a learned behaviour.
Dove – Evolution
Dove’s “Evolution” campaign in 2006 showcases the massively unrealistic standards of beauty in media. The video shows how much post-production editing is done before an image is posted up to be viewed by the mass audience.
Microsoft – Girls Do Science
This clip shows young girls talking about their love for science and comments people have made because of this. Microsoft sent them each a letter urging them to carry on and ‘create something great for us one day’