Five Trends That Will Change Consumer Behaviour in 2016
Crowdfunding sites like Indiegogo and Kickstarter have made funding an idea a lot simpler. Crowdfunding sites also provide opportunities of improvement with your new innovation or service. FiftyThree Paper’s Mix app is the number one stop for those individuals that want to launch an application or website. It’s an environment where designers and artists merge to guide and inspire these entrepreneur’s with endless tutorials on how to successfully produce your digital masterpiece.
Consumers are looking for easier ways to have the perfect meals. Sure, they can get a frozen pasta and just defrost it, however, services like Chef’s Plate has it all covered for a 5-star food experience that you can easily prepare. They ship the ingredients and instructions required to prepare a healthy homemade meal that you would normally purchase at a restaurant.
Resource sharing and community building
Environmental awareness and the global community’s wellbeing is a major issue for consumers. These consumers also want to ensure that the brands they purchase from have reciprocal beliefs. Social Feed helps these consumers and brands get their opinions across. Brands have the opportunity to purchase media that have an actual impact on individuals in countries like South Africa that need the help. Brands then post these advertisements or contents they want to share with their consumers. Consumers then, can pick the ads or content they want to publish on their social media outlets, and for each share they make, a meal goes to a child or individual in need. In 2016, brands will have more to stand for other than the products and service they present.
Feedback is required for company’s in order to overcome the problems and complications with certain products and services. This is due to consumers needs having to be met simultaneously and will be accomplished with the new technological innovations presented. Co-Operative Food’s use a smart shopping cart that has a built-in tablet that allows shoppers to answer numerous questions from their opinions on the store design to sustainability.
E-commerce and walls have been infused in a way that takes shopping experience to a whole new level. The virtual store is now a reality, Well.ca created a virtual store at Toronto’s Union Station, where citizens passing by can scan the QR code of products on the wall to complete their purchase. Sylce, uses a similar method of e-commerce by taking a photo of the actual product in the store to purchase the product from your smartphone.