Importance of Marketing
By: Meryem Aksahan
The title actually says it all. Marketing is needed to spread awareness of the products existence in the larger market. These advertisements essentially focus on a solution to a problem that the new product solves.
Product Sale Events
Advertising products helps inform consumers about the limited-time product opportunities.
When there is more than one kind of your product, it may be hard to market it. However, with advertisements, you can clearly state the abilities of the products, point out the differences of the original product and your own product, while actually promoting your own product. They will basically be stating in various forms about how their product is more beneficial than their competitors’ product.
The use of information about how their business operates, or illustrations used to convince consumer why their product is the best decision is known as institutional advertising. This technique is used to increase sales and profit, while portraying the company in a positive manner. Zig Ziglar, a sales expert, states that due to the good image portrayed, even if consumers do not purchase their product/service, they will be aware of an ideal company’s existence alongside with its products/services.